Things I say

For nearly two decades, I have been collecting silly lines I would say to colleagues, things to provoke or amuse clients, punch-lines from my presentations etc. The kind of lines you tell your-self to keep for future use, but eventually end up collecting dust within your old notebooks. Now I realize, these sentences describe my practice better than theory.

06 • 04 • 2016 • Fjord • To a client with an idea: On innovation

“You can't come at reality with just one idea, because reality is hard and ideas break.”

12 • 09 • 2014 • Fjord • To a World leader with an agenda: On design

“Sir, with all due respect, we do not do sexy. We can do beautifully useful, though.”

08 • 12 • 2013 • Fjord • To a fellow consultant: On innovation

“If we already knew what the deliverable will be, this wouldn't be innovation work, would it?”

03 • 28 • 2011 • lalao.com • To a client: On the purpose of design

“Design is about taking sides. It takes the customer's side. Not the client's.”

03 • 25 • 2011 • lalao.com • To a fellow freelancer: On the legibility of design professionals

“UX? UC? HC designer? Be safe, be agile, get rid of the title.”

03 • 24 • 2011 • lalao.com • To a client: On identifying the box to think outside of

“Save your study budget, hire me as an intern. It's time for a thourouh GUI: a gonzo user inquiry.”

03 • 23 • 2011 • lalao.com • To a client: On the tyranny of simplicity

“Don't believe the hype, complex is the new simple.”

03 • 10 • 2011 • lalao.com • To a fellow freelancer: On the purpose of design

“Well, my job is to tell the fairy my first wish is to make as many wishes as I please.”

03 • 03 • 2011 • lalao.com • To a prospect: On the purpose of design

“Why fret when designers break rules? You hire them to imagine new ones.”

12 • 19 • 2010 • lalao.com • To an undecided client: On the purpose of design

“Did my remarks upset you? You don't pay me to shut up, do you?”

10 • 10 • 2010 • lalao.com • To a profit-obsessed client: On intellectual property

“I can't sell my intellectual property to you. Seriously, I don't think you can own IP on tab navigation.”

12 • 01 • 2009 • ENSCI-Les Ateliers / D-Lab Alcatel-Lucent • Discussion with my students: On the tyranny of simplicity

“Complexity is the lack of accessibility. Make stuff simple, they will appear limited and childish. Make stuff accessible, they will appear simple and empowering.”

16 • 11 • 2009 • Attoma • Discussion with staff: On the tyranny of simplicity

“Interactions are complex. Complexity needs interaction.”

01 • 08 • 2008 • Attoma • Discussion with staff: On the tyranny of simplicity

“Simplicity is not satisfactory. What we lack is a simple access to complexity.”

01 • 26 • 2008 • Attoma • Discussion with staff: On design methods

“We simply translate things and pass them across audiences. As though a V.90 modem met a priest.”

01 • 26 • 2008 • Attoma • Discussion with a client: On facilitation

“You say you two disagree? I think not. Just let me draw this for you real quick.”

12 • 11 • 2007 • Thalès Communication • Athéna: On facilitation

“Colonel, with all due respect sir, I'm not here to tell you how to work. I'm here for you to tell me how you work and I will translate just that to the engineers.”

12 • 04 • 2007 • Gendarmerie Nationale • Discussion with a State Trooper: On change

“Oh! don't worry, we won't get rid of your sticky notes. Your C.O. will.”

11 • 15 • 2007 • Thalès Communication • Discussion with a lady engineer: On facilitation

“If you want to get these people's attention, don't shout; it's just disturbing. Just keep on talking and move close to them; they'll be drawn into the conversation.”

10 • 16 • 2007 • Thalès Communication • Athéna: On problem framing / solving

“Nothing is more expensive than false problems or critical problems nested in less critical ones.”

09 • 03 • 2007 • Thalès Communication • Athéna: On problem framing / solving

“I help companies frame problems; I make problems worth throwing money at.”

04 • 04• 2007 • Attoma • Discussion with staff: On the tyranny of simplicity

Simple is not Dumb, stupid!”

03 • 26 • 2006 • ENSCI-Les Ateliers • Grand jury: On the description of a practice

“The great thing about [this] design school is that you can work as a designer while at school. You learn things twice as fast and you don't have to land a fast-food job to pay for your studies.”

03 • 26 • 2006 • ENSCI-Les Ateliers • Grand jury: On the description of a practice

“My interaction design is probably not yours. It is so futile, yet really essential.”

03 • 26 • 2006 • ENSCI-Les Ateliers • Thesis presentation: On the description of a practice

“I feed on interactions to convey experiences. I do not design interactions, people do. I do not design user experience, users do. I do not design interfaces, I try not to interfere.”

06 • 17 • 2000 • ENSCI-Les Ateliers • Admission jury: On the design palette

“It's easy to be mediocre at many things, I guess. What I hope is to be really good at a few.”

06 • 17 • 2000 • ENSCI-Les Ateliers • Admission jury: On why I design

“I come from a country where kids have both the chance and the obligation to build their own toys and adults, their own tools.”